The Digital Press

Meta is aggressively ramping up its AI efforts by massively investing in talent and reinventing its data center strategy to catch up with competitors like OpenAI and DeepSeek. CEO Mark Zuckerberg is personally leading a new “Superintelligence” team with unprecedented pay and radically new infrastructure designs to regain AI leadership.

Why it matters: Meta’s strategy shift signals a major pivot toward superintelligence amid falling behind in large language model performance.

The big picture: Meta is rebuilding from the ground up, including talent acquisition with offers up to $200M per researcher and building ultra-fast GPU clusters in temporary “tent” datacenters.

The stakes: Failure to close the talent and compute gaps risks losing Meta’s dominance in AI-driven products and advertising revenue streams.

Commenters say: Many find the $100M+ researcher salaries astonishing and question the value of such spending on leadership over hands-on researchers, reflecting the wild times in AI competition.