The Digital Press

Google is enhancing Search with advanced AI features like Gemini 2.5 Pro and Deep Search, initially available to Google AI Pro and AI Ultra subscribers for complex queries and detailed research.

Why it matters: These features provide smarter, faster answers and in-depth research tools, improving productivity and decision-making.

The big picture: AI-powered calling lets Search contact local businesses for pricing and availability, saving users time and streamlining bookings.

The other side: Competitors offer more specialized research tools like file uploads and focused academic searches, which some users find more practical.

Commenters say: Many see this as Google defending market share with flashy features rather than addressing core research needs.