The Digital Press

John Maynard Keynes predicted a 15-hour workweek due to technology by the 21st century, but instead, technological advances like AI have intensified competition, making people work as hard or harder than before.

Why it matters: AI lowers effort per task but raises the bar for competition, forcing many to work harder to stay relevant.

The big picture: The "leverage paradox" means technology creates greater productivity but also escalates competitive demands, preventing leisure gains.

Quick takeaway: To succeed with AI, creators must refine outputs extensively ("hundred-shot") and produce distinct, "purple cow" work to stand out.

Commenters say: Readers agree AI amplifies mediocrity when overused casually; success lies in human refinement, authenticity, and differentiation amid rising competition.