The Digital Press

Recent research reveals that AI-related browsing accounts for less than one percent of most people's online activity, challenging claims of dramatic pageview losses due to AI searches.

Why it matters: This suggests AI searches may not be significantly disrupting traditional web traffic patterns.

The big picture: Despite widespread talk of AI's impact, user behavior online remains largely unchanged in terms of browsing volume.

The other side: Some argue AI search tools still divert attention from conventional websites, potentially affecting future pageviews.

Commenters say: Many question the narrative of massive AI-driven traffic drops, emphasizing the limited current role of AI browsing.