The Digital Press

Despite widespread hype since 2022, AI has yet to revolutionize the design industry or significantly speed up the design process, with human creativity still essential for complex, novel, and brand-specific work.

Why it matters: AI tools excel mainly in small, low-complexity projects, leaving most critical design work reliant on human expertise.

The big picture: AI tends to produce safe, average designs, struggling with bold, precise, or tightly constrained creative tasks.

The stakes: Designers must focus on complex, interdisciplinary, and original work that AI cannot replicate to maintain their relevance.

Commenters say: Many agree AI aids mundane design tasks but lacks taste and nuance, reinforcing the ongoing need for skilled human designers.