The Digital Press

The article discusses how the near-zero cost of AI-generated content has flooded marketing channels with low-quality, indistinguishable messages, leading to a collapse of trust between sellers and buyers. Prospects now struggle to identify genuine human engagement amid the noise, causing many to ignore outreach entirely.

Why it matters: Infinite AI content lowers authenticity, making buyers skeptical and less responsive to sales outreach.

The big picture: Marketing must shift from lead generation to building long-term trust and genuine human relationships.

Stunning stat: Prospect's ability to detect authenticity has dropped from ~80% to ~20%, overwhelming their capacity to verify messages.

Commenters say: Readers emphasize the unbearable signal-to-noise ratio and stress that real human connection and trustworthy institutions remain essential.