The Digital Press

An Australian radio station broadcast a four-hour show hosted by an AI-generated DJ named Thy, whose voice and likeness were modeled after a real employee, without disclosing this fact to listeners. The AI host went unnoticed for months on Sydney’s CADA station, raising questions about transparency and ethics in media.

Why it matters: Listeners were unaware they were hearing an AI, highlighting concerns about honesty and trust in media.

The big picture: AI-generated content is increasingly blending into traditional media, challenging norms around disclosure and authenticity.

The stakes: Lack of transparency risks eroding audience trust and may lead to backlash from industry professionals and the public.

Commenters say: Many note the similarity to typical commercial radio content and question whether the spoken material was AI-generated or human-written.