The Digital Press

Meta CEO Mark Zuckerberg has revealed a plan to revolutionize advertising by using AI to create and optimize endless ad creatives automatically, potentially dismantling the traditional advertising industry. This "infinite creative" approach would allow businesses to set objectives and budgets, while Meta handles all creative production, targeting, and performance measurement with AI.

Why it matters: This could eliminate the need for agencies and creative teams, drastically changing how ads are made and managed.

The big picture: Meta aims to automate the entire advertising cycle, from content generation to customer acquisition, reshaping the platform economy.

The stakes: Major advertisers worry about trust and brand safety, fearing Meta’s control over ad results lacks transparency and accountability.

Commenters say: Top discussions question whether advertisers will retain control or preview AI-generated ads before deployment, expressing concern about losing creative oversight.