The Digital Press

As AI adoption grows in industry, its environmental impact remains largely overlooked, with companies prioritizing efficiency over sustainability. A study of 11 industry practitioners reveals minimal efforts to monitor or mitigate AI’s ecological footprint and limited influence from current EU regulations.

Why it matters: Ignoring AI’s environmental impact risks increasing carbon emissions amid rapid AI adoption.

The big picture: Industry focuses on efficiency, showing little urgency for sustainable AI despite environmental concerns.

The stakes: Without better regulation and awareness, AI’s growing energy use could exacerbate climate change.

Quick takeaway: Current EU AI and sustainability regulations have limited effect; stronger policies and tools are needed.