The Digital Press

Google has launched Google AI Ultra, a premium subscription offering the highest usage limits and access to its most advanced AI models and tools for $249.99/month in the U.S.

Why it matters: Google AI Ultra targets professionals needing top-tier AI capabilities for creative, research, and productivity tasks.

The big picture: The plan bundles deep research tools, advanced video generation, AI filmmaking, and integrated AI features across Google apps.

The stakes: At $250/month, the high price may limit adoption, with some users questioning the value and lack of modular options.

Commenters say: Many find the pricing steep and desire more flexible plans or credit systems, while some doubt Google’s competitive positioning.